Rebuilding Trust: A Digital-First Marketing Giant’s Security Transformation

Facing a crisis of trust after its previous MDR vendor failed to disclose a security breach, this digital media company was determined to overhaul its security operations. The cybersecurity manager severed ties with the vendor and embarked on a journey to restore faith in its security infrastructure by partnering with Netenrich.

A year after choosing Netenrich Adaptive MDR for Google SecOps, they have seen significant improvements, including enhanced visibility, reduced incident response times, and a more secure global operation.

The Challenge

The security breach that ended the relationship was less about a failure of security and more about a failure of communication and trust. While the vendor mishandled the incident, allowing unauthorized access to its systems, the real damage came from concealing the breach for an extended period

This situation presented an opportunity to reevaluate security operations and improve outdated processes. The company’s complex multi-cloud environment resulted in visibility gaps, making it difficult to detect and respond to threats in real time. The security team was also overwhelmed by a flood of false positive alerts, which wasted resources and increased the risk of overlooking real threats.

In response, the company decided to temporarily bring security operations back inhouse while searching for the right MDR provider. The selection process focused on:

• Reducing alert volume for better triage and investigation.
• Enhancing security monitoring across multiple infrastructures.
• Expanding detection coverage aligned with MITRE ATT&CK.
• Improving authentication and logging through Single Sign-On (SSO) and SAML integration.
• Customized solutions to their business priorities.

“The dedication and responsiveness of the Netenrich team have been unparalleled. Their proactive approach and deep understanding of our needs have significantly enhanced our security operations. We’re confident in their ability to pinpoint and prioritize critical threats and continuously improve our security.”
– Senior cybersecurity leader, Multinational Digital Marketing and Advertising Company

Netenrich Adaptive MDR for Google Security Operations

After evaluating 10+ security vendors, Netenrich was selected for its technical expertise, cost-effective approach, and data-centric focus in Managed Security Operations.

To address their challenges, Netenrich implemented its Adaptive MDR solution, powered by the Resolution Intelligence Cloud™, and expertly migrated them to the Google SecOps platform.

• Seamless Implementation and Integration by combining SIEM and SOAR response into a single service.
• Advanced Threat Detection & Coverage – Enhanced detection rules, MITRE ATT&CK-tagged detection logic, and AI-driven threat detection reduced false positives and enhanced visibility.
• Cost-Effective, Scalable Pricing – Flexible pricing that aligned with budget constraints, accelerating approval and implementation.
• Customized Security Solution – Addressed high alert volumes by filtering low-priority alerts and tuning systems for accurate threat identification with special services to address phishing attacks.
• Leverage Google SecOps Capabilities: Effectively used unlimited storage capabilities to address scalability concerns, enabling unrestricted data ingestion. Additionally, integrated threat intelligence provided enriched data insights, minimizing manual enrichment efforts and improving detection accuracy.
• 24/7 Global Support and Incident Response – Ensures continuous monitoring and rapid response across all operations, eliminating security blind spots.

We did our due diligence, evaluating 11 other vendors, but Netenrich’s technical offering, coupled with our faith and confidence in the team, made them our top choice.

Outcomes and Impact

The transformation delivered measurable results across several dimensions:

1. Expanded Visibility – Integrated multiple log sources for unified security insights across a complex infrastructure.
2. AI-Driven Threat Detection – Reduced false positives while identifying new and emerging threats faster.
3. Robust Attack Surface Management leading to insights to engineering team about misconfigurations and vulnerable touchpoints.
4. Automated Security Operations – Shifted routine Tier-1 and Tier-2 tasks to automated playbooks, allowing the security analysts to focus on threat hunting and forensics.
5. Dramatic improvements in key performance metrics
   
   • Mean time to detection reduced from 2 hours to 14 minutes
   • Mean time to identify from 4 days to 6 minutes
   • Mean time to respond reduced from 2 days to 21 minutes
   • Mean time to contain from 2 days to 20 minutes
6. Cost Savings of $1.1M. Reduced SOC staffing requirements leading to smarter resource management and lower turnover-related costs.
7. Critical incidents reduced by 92%, from 12 per quarter to just one. This dramatic reduction can be attributed to a combination of engineering efforts, policy updates, enhanced security education, and unprecedented visibility into their data—all areas where Netenrich has played a pivotal role.
8. Cases reduced by 95% which freed up resources to focus on threat hunting and deeper investigations.
9. Threat response 95% times faster due to more true positives.
10. Improved team performance – Team now spending more time on skill building versus triage resulting in faster response time

We’ve been tracking over 40 metrics for nearly a year, but with Adaptive MDR, we’re now seeing significant improvements. Leadership is thrilled with the value they see and the ROI of the investment.

Looking Ahead

This transformation has not only strengthened security operations but also established a trusted partnership with Netenrich and Google SecOps. This collaboration has paved the way for ongoing success and resilience in the face of evolving security threats.

Moving forward, the company aims to:

• Expand AI-driven threat detection and automation.
• Enhance security posture assessments for continuous improvements.
• Explore new projects, including IoT security and real-time risk monitoring.
• Implement Netenrich cloud detection and response capabilities

We feel more secure than ever. With Netenrich Adaptive MDR, we’ve built a strong foundation. The next steps will take our security strategy to the next level. And as we continue to grow, we know Netenrich will adjust and adapt to our changing needs to help keep our business secure and resilient.

Safeguard customer data and brand reputation with proactive security